Program | ad:tech tokyo official website

October 29th - November 6th, 2020

@ Tokyo International Forum＋ Online

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Thu, 29th Oct 2020
Fri, 30th Oct 2020

※Please note that all sessions will be provided in Japanese only. There will be no translation.

Visitor PASS One Day PASS(10/29) Full Conference PASS
	9:00- Registration
9:45- 10:00	Opening Remarks Daisuke Otobe Coup Marketing Company Inc. CEO
10:00- 10:40	Keynote #1 Hall B7-1 Force for Good and a Force for Growth + Bob Liodice ANA (Association of National Advertisers) Chief Executive Officer
10:40- 11:20	Keynote #1-2 Hall B7-1 Keynote #1-2 + Sputniko! Artist , Associate Professor of Tokyo University of The Arts Department of Design Noriyuki Yamazaki ZETA Inc CEO

※Please note that all sessions will be provided in Japanese only. There will be no translation.

One Day PASS(10/29) Full Conference PASS

Branding / Marketing Creation / Brand Safety / Consumer Insights / Brand Measurements

Creatives / Contents / Media / Influencers / Sports

Adtech / AI / Data / Performance

Retails / EC / Direct Marketing / Customer Experience / OMO / Retail Tech

Recuiting / Human Resource Development / Organization

Marketing Basics (Lecture Style)

11:40-
12:30

TB-1

Hall B7-1

Shifting to Marketing Creation- Break Away from Sales Oriented +

CK-1

Hall B5-1

Digital Shift of Mass Media: Relationship between TV and Digital +

DM-1

Hall B7-2

Advantages of Sharing Data Among Companies +

NE-1

Hall B5-2

Learning from Leading D2C's Branding Practices +

PD-1

Hall G502

（Recruiting) Secrets to Hire Excellent Marketers +

AU-1

Hall G510

Marketing After COVID-19 +

In this session we will briefly explain what happens in Japanese market and h...

13:10-
14:00

TB-2

Hall B7-1

Creating a Long-Loved Brand +

DM-2

Hall B7-2

Using AI for Creatives +

NE-2

Hall B5-2

Are Fan Acquisitions Really Driving Sales?　 +

PD-2

Hall G502

（Development 1) Important Factors for Human Resource Development of Digital Marketers +

AU-2

Hall G510

Behavioral Economics and Marketing +

This session will focus how we marketer can apply behavioral science into mar...

Tomonobu Tominaga

Preferred Networks, inc.

VP and CMO

14:15-
15:05

TB-3

Hall B5-1

Transition to Today's "Brand x Adtech" +

CK-2

Hall B7-2

Next Generation of Influencer Marketing +

DM-3

Hall B7-1

Entering the Cookieless Era! How to Strengthen the Connection with the Customers? +

NE-3

Hall B5-2

Brand Building To Strenghten Sales +

Will discuss how integrate "Branding" and "Sales/ Sales promotion". This sess...

PD-3

Hall G502

（Organization 1)Creating Culture that Grows Instead of Growing Cultures +

AU-3

Hall G510

Social Science and Context +

Norihiko Takahiro

Sukedachi / Management School of Information and Commnunication

Fouder and Presideng / Professor

15:20-
16:10

TB-4

Hall G502

Is Japanese "Purpose-Driven" in Management Perspective? +

CK-3

Hall B7-2

Border Between Advertising and PR +

DM-4

Hall B5-1

How Would Marketing Change with Maas? +

This is the first session about “MaaS” in the history of ad:tech Tokyo. Almo...

NE-4

Hall B5-2

Conditions and Challenges for Accelerating the Digital Shift of Retailers +

PD-4

Hall B7-1

（Development 2）Developing the Next Generation CMOs - Key attributes and criteria +

CMO’s are relatively new positions for many Japanese companies, and there are...

AU-4

Hall G510

Be Conscious of Adverification +

Makoto Koide

Shiseido Japan Co., Ltd

Strategic Communication Department Executive Manager / Japan Advertiser's Association Inc. Managing Director

16:25-
17:15

TB-5

Hall B7-1

Media Budget No Longer Matters!? What is the New Branding? +

CK-4

Hall B7-2

What Contents Would be Supported in the Arena Business such as Sports and Games? +

Is it a pinch or an opportunity for the future of the sport to change the val...

DM-5

Hall B5-1

B2B Marketing Gets Attention as it Enters the Transformation Period +

Up until now, real events and exhibitions has been essential tactic of B2B ma...

NE-5

Hall B5-2

Manufactures Counterattack! What are the Distribution Policies That Create a Quality Experience? +

PD-5

Hall G502

（Organization 2）Building a Strong Digital Organization +

AU-5

Hall G510

Brand Personality and Mutliculture +

※Please note that the program is not final. Time and speakers may change.

Thu, 29th Oct 2020
Fri, 30th Oct 2020

※Please note that all sessions will be provided in Japanese only. There will be no translation.

Visitor PASS One Day PASS(10/30) Full Conference PASS
	9:00- Registration / 9:45-10:00 Opening Remarks
10:00- 10:40	Keynote #2 Hall B7-1 Innovation Through Inclusivity: How to Build an Inclusive Culture + The race for talent and innovation is on. As the rate of change accelerates, ... Jennifer Willey Wet Cement Founder and CEO
10:40- 11:20	Keynote #2-2 Hall B7-1 Keynote #2-2 + Koichiro Shima Hakuhodo Inc. / Hakuhodo Kettle Inc. Corporate Officer / Creative Director Editor Asako Imao Kobunsha Co., Ltd. VERY Chief Editor Zenta Nishida MAGAZINE HOUSE, Ltd. Editor in chief : BRUTUS magazine

※Please note that all sessions will be provided in Japanese only. There will be no translation.

One Day PASS(10/30) Full Conference PASS

Branding / Marketing Creation / Brand Safety / Consumer Insights / Brand Measurements

Creatives / Contents / Media / Influencers / Sports

Adtech / AI / Data / Performance

Retails / EC / Direct Marketing / Customer Experience / OMO / Retail Tech

New Topics for Marketers

Marketing Basics (Lecture Style)

11:40-
12:30

TB-6

Hall B7-1

Rejuvenating Japan with Your Brand +

【The brand that will revitalize Japan are gathered here!】With the global sp...

CK-5

Hall B7-2

Content & Communication in the 5G Era +

DM-6

Hall B5-1

How Cookie Regulation and GDPR, CCPA Will Change the Relationship Between Companies and Personal Data +

In this session, we will hear from two advertisers and the Ministry of Econom...

NE-6

Hall B5-2

Communication Design of the OMO Era +

NX-1

Hall G502

Strength of the Sharing Economy +

AU-6

Hall G510

TV Advertisement Theory +

Koji Kage

Office Kage Koji Corporation

Creative Director

13:10-
14:00

TB-7

Hall B7-1

How are companies measuring the effectiveness of branding now? +

CK-6

Hall B7-2

True Feelings Behind SNS +

DM-7

Hall B5-1

The Theory of Marketing Evolution by Utilizing the Zero-Party Data +

NE-7

Hall B5-2

Future Images of Shopping Experiences +

NX-2

Hall G502

Creating Business Like Start-ups +

Startup" means "to make a start" or "to start acting" and aims for success in...

AU-7

Hall G510

Using Statistics +

Naomasa Shibuya

Digital Garage, Inc.

Corporate Officer, Chief Data Officer

14:15-
15:05

TB-8

Hall B7-1

Updateing the Importance of "Brand Safety" +

The panelists, who have been involved in the marketing/media business since t...

CK-7

Hall B5-2

How Much Happiness Can Mass Media Bring Using Digital? +

DM-8

Hall B5-1

How AI Will Enrich the Company +

NE-8

Hall B7-2

From Now On of Subscription Models +

The term subscription is well established. Some companies are doing well,but ...

NX-3

Hall G502

SDGs Marketers Should Know +

AU-8

Hall G510

The New Public Relations Theory +

15:20-
16:10

TB-9

Hall B7-1

Reconsidering the Strength of Integrated Marketing Communication +

CK-8

Hall B7-2

Building up Contents in the Reiwa Period +

DM-9

Hall B5-1

Creating a brand context that makes a small difference in the world +

NE-9

Hall B5-2

How to Become a Successful Next Generation EC Platform +

NX-4

Hall G502

Young People Today and Their Values +

AU-9

Hall G510

SNS Marketing That Gives Results +

Hiroyuki Yachi

DENTSU inc.

Creative&Marketing Director

16:25-
17:15

TB-10

Hall B7-1

What Digital Communications Are Emotional? +

CK-9

Hall B7-2

Investing in Your Creative +

DM-10

Hall B5-1

Diversity makes society and businesses stronger. What is diversity? +

NE-10

Hall B5-2

The Value and Role of Marketing Media in the Midst of an Owned Media and Webinar Frenzy +

NX-5

Hall G502

Can Marketers be the Center when Companies Address Social Issues? +

AU-10

Hall G510

Finance for Marketers +

Some people say that "knowing financial is so important to become a decent Br...

Daisuke Otobe

Coup Marketing Company Inc.

CEO

※Please note that the program is not final. Time and speakers may change.

Thu, 29th Oct 2020
Fri, 30th Oct 2020

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