My name is Hiroyuki Yachi. I have been working at Dentsu since 1993. I did a number of big ads. SoftBank, Toyota, Suntory, etc. Maybe everyone knows the commercial.
Approximately 2010, I was in trouble when I was told to make a buzz commercial. At that time, I decided to make a "buzzwatch". It is a system that delivers the ranking of the buzzing CM every week.
I found a lot of horrifying things in Buzzwatch. I want to tell you about it! Please listen to it!

Session

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10月30日(金)

[AU9] SNS Marketing That Gives Results