- Haruko Minagawa 6
- Nielsen
- Director of MEFF, Japan and Korea
Advertising
Analytics
Data
Haruko is Director of MEFF(Marketing Effectiveness) Japan and Korea, at Nielsen.
She moved to Nielsen, after over 15 years’ experience as Touchpoint Evangelist at full service advertising agencies.
She introduces marketing effectiveness to total communication planning, marrying science with the most advanced algorithms and art with the knowledge of touchpoints and creatives and their underlying meanings.
An avid speaker in international conferences, such as ad:tech, Cannes Lions and I-COM, also with Jury and advisory board experiences.
A generalist in traditional and emerging new media, also knowledgeable in technology.
Session
10月29日(木)
[DM1] Advantages of Sharing Data Among Companies
