adtech tokyo

October 29th - November 6th, 2020

@ Tokyo International Forum+ Online

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10月30日(金) 14:15-15:05 Hall B7-1

One Day PASS(10/30) Full Conference PASS

TB8 Updateing the Importance of "Brand Safety"

The panelists, who have been involved in the marketing/media business since the dawn of digital media in Japan, will discuss the historical background of brand safety and what it means. We will discuss the importance of brand safety and the future of brand safety in digital media advertising and its methods.


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