In this session, we will hear from two advertisers and the Ministry of Economy, Trade and Industry (METI) on "Cookie Regulation, GDPR, and the CCPA's Changing Relationship between Companies and Personal Data".
The two advertisers, both of whom are headquartered overseas, will discuss the GDPR and CCPA currently being handled in the US and Europe, as well as future measures to be taken in Japan.
From the Ministry of Economy, Trade and Industry (METI), Mr. Murase, who is involved in the revision of the Personal Information Protection Act and the evaluation of competition in the digital advertising market, will explain the background of the amendment to the Act and the discussions within the
government, mainly within the Cabinet Secretariat, on the future of digital advertising. This is a must-attend session for advertisers, digital platform companies, and advertising agencies involved with personal information.