This is the first session about “MaaS” in the history of ad:tech Tokyo.
Almost all behavioral data over the web and application are technically owned by FAANG so marketers have to use these media or platforms. However,the use of mobile data or action data are still limited. What experiment and what service in MaaS? The panelists from 3 advanced companies will argue the service using mobile data, Subscription, Mobile in future, and Smart City. Welcome to MaaS, the unknown area of Marketing!
Please let us know if this is a new entry or a replacement.