The term subscription is well established. Some companies are doing well,but there seem to be many slow-growing services. In this session, we'lllook at what it takes to achieve a subscription, rather than changing the traditional "flat-rate" business model. BtoB (Repro) of different services,change of conventional model (Nikkei Shimbun), multi-service platform (DOCOMO), food EC (Oisix), so various services talk about a viewpoint of "market analysis, data usage, customer success" Hear a views on subscriptions. I would like to discuss basically what to do to be successful.