adtech tokyo

October 29th - November 6th, 2020

@ Tokyo International Forum+ Online

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10月30日(金) 14:15-15:05 Hall B7-2

One Day PASS(10/30) Full Conference PASS

NE8 From Now On of Subscription Models

The term subscription is well established. Some companies are doing well,but there seem to be many slow-growing services. In this session, we'lllook at what it takes to achieve a subscription, rather than changing the traditional "flat-rate" business model. BtoB (Repro) of different services,change of conventional model (Nikkei Shimbun), multi-service platform (DOCOMO), food EC (Oisix), so various services talk about a viewpoint of "market analysis, data usage, customer success" Hear a views on subscriptions. I would like to discuss basically what to do to be successful.


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