- Mayuka Kawata New
- IREP Co., Ltd.
- Group Leader
Communication
CRM
Social Media / SNS
Joined IREP in 2009.
Engaged in direct projects for health foods, pharmaceutical companies, financial companies, etc. for 5 years and promoted the creation of a management-based advertising system.
After that, he contributed to the acquisition of numerous projects as a launch member of data-driven marketing business that utilized CRM data, offline data, and TV viewing data.
Since April 2019, as a group leader in the Customer Relations Division that promotes social media marketing in an integrated manner, we are promoting efforts to maximize advertiser engagement measures, including from social advertising to account management.
Session
10月29日(木)
[NE2] Are Fan Acquisitions Really Driving Sales?
