10月29日(木) 
15:20-16:10
Hall B7-1
One Day PASS(10/29)
Full Conference PASS
PD4 （Development 2）Developing the Next Generation CMOs - Key attributes and criteria
CMO’s are relatively new positions for many Japanese companies, and there are various “job descriptions” for them, as well as “roles & responsibilities” for Marketing Departments. Through practical discussions with panelists about CMO jobs, their everyday-concerns and career backgrounds, we will figure out the expectations and explore paths to great CMO’s of next generation.
