adtech tokyo

October 29th - November 6th, 2020

@ Tokyo International Forum+ Online

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10月29日(木) 15:20-16:10 Hall B7-1

One Day PASS(10/29) Full Conference PASS

PD4 (Development 2)Developing the Next Generation CMOs - Key attributes and criteria

CMO’s are relatively new positions for many Japanese companies, and there are various “job descriptions” for them, as well as “roles & responsibilities” for Marketing Departments. Through practical discussions with panelists about CMO jobs, their everyday-concerns and career backgrounds, we will figure out the expectations and explore paths to great CMO’s of next generation.


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